Company Must Have: Big Hairy Audacious Goal!

We all know that goals are vital for everyone; one thing that sets an outstanding company apart from the others is the way they set objectives.  Great companies set great goals. James Collins and Jerry Porras wrote in their book ‘Built to Last’, about BHAG, which stands for ‘Big Hairy Audacious Goal’. A BHAG is…

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10 Key Leadership Skills to Learn For 2020

You might be an expert in your field or even the smartest person in the room — but that’s no guarantee of success! As a leader, you need a set of skills that are compatible with the changing times and increasing obligations of your business. There is no crystal ball to help you predict what…

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The Power of your Brand Promise

What is your brand’s promise? Not your brand’s slogan, logo, package, or image…those aren’t promises, they are marketing tools.  Your brand promise is everything a brand is, everything it does, everything it stands for, and every way it affects the life of your customer. A strong brand promise is one that connects your purpose, your…

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Do You Know the Power of One?

Sometimes it is the little things that can make a huge difference. What would happen if you could just lose one pound per month?  In just 3 years you could go from 200 pounds to 165 pounds, without any major diet or crazy lifestyle change.  Just some focus and a few minor tweaks to eating…

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