By David Carter Are you upset because margins are slipping impacting your company’s overall profitability? AND, at the same time you want to grow your business more rapidly and more profitably? Yes – margins are one of the most important Key Performance Indicators (KPIs) for your business. And irrespective of your industry’s average profitability, we…

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We all know that goals are vital for everyone; one thing that sets an outstanding company apart from the others is the way they set objectives.  Great companies set great goals. James Collins and Jerry Porras wrote in their book ‘Built to Last’, about BHAG, which stands for ‘Big Hairy Audacious Goal’. A BHAG is…

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What is your brand’s promise? Not your brand’s slogan, logo, package, or image…those aren’t promises, they are marketing tools.  Your brand promise is everything a brand is, everything it does, everything it stands for, and every way it affects the life of your customer. A strong brand promise is one that connects your purpose, your…

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