Getting “Crystal Clear” About Your Company

By Ken Keller There is a terrific exchange in the courtroom drama “A Few Good Men.” Colonel Jessup, played by Jack Nicholson, turns from being a witness in a court martial to the prosecutor when he asks Lieutenant Kaffee, played by Tom Cruise: “Have you ever spent time in an infantry unit, son?” Kaffee replies…

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Why Does Your Company Exist?

Purpose is the single most differentiating reason for the existence of an organization, and the impact it strives to make on the world… It discerns and directs all organizational activities– originality, ingenuity, strategy, organization, culture, communication, and procedures. Purpose allows organizations to make a difference in people’s lives, both customers and employees. So, what is…

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