…We’re Having a Great Year!

A few months ago, many companies and many industries suffered tremendous losses of customers, sales and profits.  Many, but not all companies and industries have bounced back, if not all the way back, at least well on their way. But not necessarily all companies in those industries…Why? What we need to realize is that, customers…

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Get Sales Strategy In Place….NOW!

In order to have an effective sales staff and successful sales numbers within your company, requires a very intentional and meticulous undertaking.  Your company needs a sales strategy that you and your salespeople can implement time and time again that will generate abundant business ventures. It is not easy to turn these plans into action…

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Company Must Have: Big Hairy Audacious Goal!

We all know that goals are vital for everyone; one thing that sets an outstanding company apart from the others is the way they set objectives.  Great companies set great goals. James Collins and Jerry Porras wrote in their book ‘Built to Last’, about BHAG, which stands for ‘Big Hairy Audacious Goal’. A BHAG is…

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The Power of your Brand Promise

What is your brand’s promise? Not your brand’s slogan, logo, package, or image…those aren’t promises, they are marketing tools.  Your brand promise is everything a brand is, everything it does, everything it stands for, and every way it affects the life of your customer. A strong brand promise is one that connects your purpose, your…

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Could this be your holiday wish list or New Year’s resolution?

The month of December is always an interesting time.  Form some it is a frantic, hectic time, trying to get projects or money leftover from the budget spent.  For others it is a quiet time, one of reflection and planning for the year ahead. At the start of each year most individuals create a list…

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Communication with successful Emails!

In a relatively short amount of time, the Internet has gone from a sporadic tool to one of the primary ways we entertain ourselves, do our work, and communicate. To take it one step further, the growth in mobile phone use also suggests that we are nurturing our in boxes on our mobile phones multiple…

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Why Does Your Company Exist?

Purpose is the single most differentiating reason for the existence of an organization, and the impact it strives to make on the world… It discerns and directs all organizational activities– originality, ingenuity, strategy, organization, culture, communication, and procedures … Purpose allows organizations to make a difference in people’s lives… So, what is the purpose of…

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