A few months ago, many companies and many industries suffered tremendous losses of customers, sales and profits.  Many, but not all companies and industries have bounced back, if not all the way back, at least well on their way. But not necessarily all companies in those industries…Why? What we need to realize is that, customers…

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What is your brand’s promise? Not your brand’s slogan, logo, package, or image…those aren’t promises, they are marketing tools.  Your brand promise is everything a brand is, everything it does, everything it stands for, and every way it affects the life of your customer. A strong brand promise is one that connects your purpose, your…

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Sometimes it is the little things that can make a huge difference. What would happen if you could just lose one pound per month?  In just 3 years you could go from 200 pounds to 165 pounds, without any major diet or crazy lifestyle change.  Just some focus and a few minor tweaks to eating…

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An Updated List for 2020  If you would like to increase your business knowledge, every couple of weeks you should consider reading a book from the list below. If you would like to increase the knowledge of your company start to include reading as a part of individual’s priorities for the quarter. Treat the book…

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In a relatively short amount of time, the Internet has gone from a sporadic tool to one of the primary ways we entertain ourselves, do our work, and communicate. To take it one step further, the growth in mobile phone use also suggests that we are nurturing our in boxes on our mobile phones multiple…

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Purpose is the single most differentiating reason for the existence of an organization, and the impact it strives to make on the world… It discerns and directs all organizational activities– originality, ingenuity, strategy, organization, culture, communication, and procedures … Purpose allows organizations to make a difference in people’s lives… So, what is the purpose of…

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