4 Steps to Improve Your Performance in 2021

With today’s speed of change, if you aren’t looking and moving forward, you are quickly falling behind. Even though 2020 is almost ¾ complete, now is a great time to be looking forward to 2021 and how you want to improve upon your 2020 goals and performance (so you don’t fall behind your competition).

If you want to be productive past 2020, you can start focusing on the future by following these four steps:

Define your long-term goals.

How can you build on your 2020 goals and bring your company to an even more productive 2021?

  • What would you like to achieve?
  • Do you want to increase market share by a certain amount of points?
  • Do you want to increase the efficiency of your sales process?
  • Do you have a new product line you would like to launch?

Once your goals are defined, it is time to lay out the plan for how you are going to accomplish your goals.

  • The essence of this step is simple; what will it take for you to accomplish your goals? Think of these as achievable, tactical steps, that you can take to reach your goal (and measure your progress).
  • Do you need capital investments? In order to achieve market share goals do you need to pursue an acquisition.
  • Develop new products to deepen your product line?
  • Restructure your distribution system?
  • Do you need new talent to accomplish your goals

Once you have your goals and action plans in place, the two most critical parts of planning must take place. Communication plans and individual accountability.

Define the communication plan.

Assigning accountability for the goals to your employees will create a sense of ownership with them.

  • How does everyone fit into the plan?
  • Which department is accountable for each goal?
  • Who within each of the departments will be accountable for the tactics?
  • What does that accountability look like?

By coupling these four steps with early planning, you’ll be able to take your goal setting to the next level of success.


Dave Baney is the founder and CEO of 55 Questions, LLC. “ We work with successful top executives with a driving ambition to crush their competition.” We help CEOs and Entrepreneurs improve alignment, communication and accountability throughout their organization. 55Questions.com

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