One of the most powerful commonalities we share with others is that we all have a story. We all have a history that we can share with others. This can be a very influential experience that can move people to feel and inspire them and how they act.
In the office stories have the ability to connect us. They can explain histories, start conversations, and expand our knowledge.
As a leader, when you share a story, it is a catalyst for others to share their histories, and that is how you develop conversation. When your audience can appreciate and identify with what you are saying, it will leave an impactful impression.
You want to reach them on an emotional level, this will make a lasting impact.
So how can you and your managers use storytelling to effectively reach your employees?
- Make it social: Your employees need to see and share their stories or they cannot influence the company culture. In the office make sure you are posting all your chronicles and reminiscences on your internal social platform or feed.
- Make it a story: Instead of just saying “thank you”, make sure to include a story of why and what they did was so incredible. As this is being recalled, it will make others want to follow in their footsteps.
- Make it have a message: In your story, describe not only what is so worthy of the recognition, but what it means to the big picture. How does it connect to your organizational goals and values?
- Make sure to include an administrative memory: you and other managers within the company will have an abundant supply of memories to make the moment meaningful.
- Make the employee the feature: the member that is being recognized needs to be front and center and clearly the star of the show.
Keep in mind that the best stories will connect with a common emotional link and a shared struggle that, while it may be your story, others can relate to it.
Good corporate or product stories draw on a need, a want, or a goal that is bigger than just a single company. Great stories bring out everyone’s mutual compassion.
When used properly, your story can be a powerful tool for managing culture and increasing the emotional commitment of your employees.
So think hard about the who, what, when, where, and most importantly, the why behind what you’re doing and tell your story because it will be much more powerful that you know.
Do you share stories to connect with your employees?
Dave Baney is the founder and CEO of 55 Questions, LLC and author of "The 3x5 Coach: A Practical Guide to Coaching Your Team for Greater Results and Happier People", which is now available in Paperback or a Kindle version at https://tinyurl.com/y8ecykfy
www.55Questions.com Follow Dave on twitter https://twitter.com/55Questions