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Creating a Culture of Innovation

If you want your company to surpass its current goals and conquer the next level of success, you need to implement innovation as a core business strategy.

Innovation is at the foundation of success, however it is way more than just coming up with new ideas.   You want to create a culture of innovation within your company.

You want your team to be working and creating in an atmosphere that encourages creative ideas and innovation on a constant basis.

This needs to be at the top of your agenda and it needs to be there every time without fail.

Innovation needs to be a commitment!

Allowing innovation to be a feature that everyone acts and focuses on can be one of the strongest choices your company will make.  Since you cannot force innovation, creating a company culture built around it, will provide your business the opportunity for it to happen habitually, swiftly and proficiently.

It certainly isn’t going to be easy, it’s not just choosing a slogan for your organization and hoping for the best.  This means, finding ways to push and nudge and stimulate your employees forward towards something much bigger.

The key to this taking place is to have a system and practice within your organization…

  1. Assign new tasks: Innovation is about broadening yourself and extending your range.  Push your employees outside their normal routine with assignments that will require them to do something new.
  2. Offer incentives: Everyone likes to be rewarded, it can give us motivation.  It doesn’t matter if your incentive is for something big or small, as long as it improves your company’s performance and produces income.
  3. Questioning and risk taking: This should become commonplace within the company.  Always give your staff the opportunity to challenge choices and ask questions so you can explore if they are the right decisions.  Also, your employees aren’t going to become innovative if they cannot take risks.  You can have conversations with your team about the right or wrong way to go about taking those risks and how they can be successful for the company.
  4. Goals: Your company is not going to be able to take on every risk.  There needs to be a reason to take it….increased profits, decreased cost, new clients, etc…  With your goals in mind for each risk, be purposeful with what the end results should look like.
  5. Communication: While creating your culture of innovation, you’ll want to move quickly.  Think it all out before incorporating it.   However, if you hesitate for too long, your team will not be innovative.  Set up ways that your staff knows who can make the decisions, make sure they all pass along information and move more swiftly through the process.

Innovation can be a powerful tool that makes your company rise above of the competition.

Each of these components above is key to the successful innovation process.  If you challenge yourself and your team to create the environment and to develop the skills in which innovation becomes a part of your ongoing strategic plan, you will see abundant success.

How do you promote a culture of innovation in your company?


Dave Baney is the founder and CEO of 55 Questions, LLC.  We work with successful top executives with a driving ambition to crush their competition.  We help CEOs and Entrepreneurs improve alignment, communication and accountability throughout their organization. www.55Questions.com

Follow Dave on twitter https://twitter.com/55Questions


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